The logo is one of the most important design elements of your product labels. It immediately and clearly associates your products with your company’s brand. Perhaps you are thinking about designing or redesigning a new logo for your company or one of its product lines. If so, I highly recommend that you create your logo in black and white before adding color to it. And if you are hiring a graphic designer to create a logo for you, make sure that they provide you with a black and white version. Now you may be asking yourself why I would recommend such a thing, being as I work for Lighting…

